Who is Greg
Greg Goya was born in Turin, Italy, where since 2022 he has been exploring the world of urban art. He creates Fast Art, participatory street works that reflect today’s need for immediacy.
His art speaks to Generation Z, surrounded by social media, fast fashion and dating apps, yet it conveys messages that are universal and deeply emotional.
For Goya, “fast” means the ability to generate emotions instantly and turn fleeting moments into lasting connections.
A global impact: connecting street and digital worlds
His works have been seen millions of times online, and hundreds of people gather during his performances to take part. Viewers of all ages and nationalities, from Italy to the United States, from Spain and France to Germany and Korea, have come together around his projects, which now travel worldwide.
Social media has been the launchpad of his career. Today Greg Goya has more than 1.7 million followers across Instagram, TikTok and YouTube, making him one of the most followed artists on the web.
Starting as a both a street and performance artist, he has transfromed his practice into a medium where the public becomes part of the work by writing or painting on it. Each piece does not end in the street but continues online, where comments and reactions extend the dialogue and blur the line between digital and real.
Collaborations and international exhibitions
Greg Goya’s innovative approach to art has led to collaborations with various brands and institutions:
Moreover, his work has been showcased in numerous exhibitions both in Italy and internationally: